Retail

Rethinking Retail: The Hidden Costs of Self-Checkout Technology

June 11, 2025 • 10 min listen

Wharton associate professor of operations, information and decisions explores how self-checkout technology is reshaping retail.

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Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.

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Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.

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Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.

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